
PROVO -- Nu Skin used to scare me.
Just the thought of having a "distributor" to sell me skin-care products conjured up images of a drug dealer with cosmetic narcotics. Moreover, the Nu Skin fever that seemed to permeate Provo seemed, frankly, cult-like.
I wrote off the company as a fad and dismissed the skin-care products as mediocre goo pitched by overeager saleswomen.
But then I met one of Nu Skin's first and most successful distributors --Craig Bryson. A father of 11, Bryson belies his millionaire status with his down- to-earth attitude and simple tastes.Not even Bryson's garb -- cargo pants and sneakers -- suggests he is wealthy enough to own homes in several states. One of the houses used to be singer Linda Ronstadt's home. Bryson told me that he got involved with Nu Skin in its early days. Not once did he try to sell me a product. Not once did he brag about his success, though it became increasingly clear as I visited his homes and met his children. There were small clues, however. Instead of dropping off a plate of cookies, his wife would give out loaves of fancy bread.
Instead of giving a quick pep talk, Bryson would share an impromptu motivational speech that left me wanting to do more, be more and give more.Then, Bryson went out of his way and allowed me, now a friend of the family, to honeymoon at his home on the northern California coast. His generosity amazed me and his property astounded me.
Atop cliffs overlooking the beach, I enjoyed my first days as a married woman. And I discovered his stash of Nu Skin products. I admit it: I used the face cream, I sampled the shampoo and I realized that Nu Skin products are as good as the hype. Most important, however, I realized that Nu Skin makes dreams come true for good people like Bryson. And as long as that remains Nu Skin's mission, I'll refrain from further criticism.
Beauty of Innovation
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