Nu Skin CEO Truman Hunt speaks at the Nu Leadership Conference

Nu Skin AgeLOC Opportunity Video

Blog Entry Melissa Quijano Featured in Town & Country Magazine November 2008

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Nu Skin: 10 successful years in the Philippines and counting

Nu Skin: 10 successful years in the Philippines and counting

By Dinna Chan Vasquez

After 10 years in the Philippines, global beauty and wellness direct-selling company Nu Skin has 7,000 active distributors in its sales force.

This is the strength behind the company’s over $1 billion in sales and operations in 48 markets, including the Philippines.

Melisa Tantoco-Quijano, Nu Skin’s president for Southeast Asia, says distributors in the country come from all walks of life but have one thing in common—a fervent passion for entrepreneurship and a goal to succeed.

“Nu Skin is not just looking for numbers. We want entrepreneurs who are committed to making their businesses succeed and who believe in the company’s products,” she says.

Quijano says it is also impressive that Nu Skin has a notable number of male distributors, a Philippine phenomenon.

She explains that this means being a distributor is not just a “sideline,” as direct selling is traditionally looked at, but a regular source of income for the family’s breadwinner.

Another recent phenomenon is the emergence of younger distributors looking for entrepreneurial opportunities.

“In the past, Nu Skin had more distributors in their 40s, 50s and 60s. But now, we have successful entrepreneurs in their 20s and 30s,” says Quijano.

In the Philippines, three distributors recently reached the P20-million sales mark, reaching this milestone in 6 to 9 years.

By the end of 2006, Nu Skin had paid out about $6 billion in commissions globally and had generated close to 600 Million Dollar Circle members since its inception in 1984.

The entrepreneurial spirit is indeed the company’s core as Nu Skin’s goal is to be a “Force for Good” across the globe by empowering people to improve lives with rewarding opportunities, innovative products and an enriching and uplifting culture.

The company operates on the “best” philosophy by showcasing the best people, the best products, the best culture and the best opportunity in the beauty industry to fulfill its ultimate objective of improving lives, says Quijano.

Nu Skin Enterprises Inc., one of the largest direct-selling companies in the world, is comprised of three divisions, namely Nu Skin, Pharmanex and Big Planet. It offers products and opportunities that give millions of people the freedom to live better longer.

Nu Skin Enterprises Philippines Inc. opened on February 6, 1988 and is the 6th market in Asia and the 23rd market worldwide to sell Nu Skin and Pharmanex products. Other Asian markets include Brunei, China, Hong Kong, Indonesia, Japan, Macau, Malaysia, Singapore, South Korea, Taiwan and Thailand.

Quijano, who joined the company in 1999, previously held the position of Vice President of Market Service for the company’s global Distributor Success Organization. She has also served as regional director for Southeast Asia, general manager for Nu Skin Malaysia and Nu Skin Thailand, as well as regional marketing director.

Prior to joining Nu Skin Enterprises, Quijano, a business management graduate of Ateneo de Manila University, held management positions for the Asian operations of Tupperware, Sara Lee Direct Selling Asia and S.C. Johnson & Son Inc.

According to Quijano, Nu Skin owes its success to its outstanding distributorship network and the impressive array of premium quality products that combine the best of science and nature using the finest ingredients available.

Quijano explains that Nu Skin delivers the promise of being the best by substantiating key benefits through clinical trials.

Nu Skin is well known for specialty skin care lines such as the Tri-Phasic White System, Nu Skin 180 Skin Therapy System, Nu Skin Clear Action System, Galvanic Spa System (a global bestseller) and Tru Face Targeted Treatment, all of which cater to specific skin conditions and types.

Epoch is a partnership with world famous ethnobotanists and dermatologists to develop products for skin care that are a combination of modern science and traditional botanical solutions “borrowed” from indigenous people. This line is very popular for the Glacial Marine Mud, which rids the skin of impurities.

The Nutricentials exclusive skin care range maximizes Nu Skin’s expertise in research and development for intelligence nutrition for skin in a pure and concentrated form while Scion products are designed to meet essential daily needs and can be used with Nu Skin’s more specialized premium products.

Nu Skin’s Body Care line consists of products that contain mild cleansers, products which exfoliate and rich lotions to moisturize.

Pharmanex’s nutritional supplements, which include the very popular LifePak, target specific needs for a customized supplementation program that best fits an individual’s health and fitness needs.

The company has also introduced a new technology called The BioPhotonic Scanner 2 (S2). It is a state-of-the-art tool that can measure the efficacy of health supplements and is the world’s first immediate non-invasive method of measuring antioxidant activity in the body based on Nobel Prize-winning technology.

Nu Skin also aims to help malnourished children through the Nourish the Children initiative via a nutrient-dense food called VitaMeal, which contains food ingredients that provide the right amounts of calories, proteins, fats and carbohydrates.

Quijano says the company’s culture is that once one becomes successful, it is time to help others and she is not just paying lip service when she says this.

To help a sick child get open-heart surgery in Thailand through the Nu Skin Southeast Asia Children’s Heart Fund, Quijano donated her frequent flier miles so that the child and her parents could fly to Bangkok. The program, in partnership with a group of Thai doctors, seeks to reduce the long waiting list of heart patients in need of surgery and treatment.

“Helping others is a Nu Skin value that we encourage among our distributors and for surgery and treatment under this program, we actually ask for donations from them,” says Quijano.

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SUCCESS STORY | From room renters to millionaires [featured in Manila Standard]

SUCCESS STORY
From room renters to millionaires

By Dheza Marie Aguilar

It was a stroke of luck when couple Percival and Venus Lazo discovered Nu Skin after they volunteered themselves to substitute a friend invited for a Nu Skin business opportunity seminar in September 2001. Both, being natives of the South and living less privileged lives, saw a glimmer of opportunity to brighten their future.

Percival was a farmer and Venus, a plain homemaker. Both grew up leading simple lives, lacking even toys that kids nowadays take for granted. As a young couple, Percival and Venus lived in a simple shack in Quezon province, where they were residing before migrating to Manila to start their Nu Skin venture. These encounters with poverty made the couple more determined and focused to dream of a better life.

“Our main motivation was really our dreams and ambition. We were very poor that is why we dreamt of living an extravagant life. We dreamt of a comfortable and decent life for our children,” narrates Venus.

Percival fondly recalls his simple life as a farmer before and how it turned into something he did not expect.

“I was just a simple farmer, working in a farm with the animals and the plants. And my dreams before were also simple, to eat and sleep. But my father who was also a farmer told me that if I wanted to become a millionaire, I should not be like him,” said Percival.

Before joining Nu Skin Percival had been buying and selling clothes in Quezon. After attending the business seminar of Nu Skin, his instinct, and his limited knowledge in marketing instantly told him that the business was going to work for them.

“I was looking for a company that has a strong foundation especially in innovation. I found out that Nu Skin products have competitive advantage. The products are 10 years ahead of their competitors,” he says.

Lack of capital

However, financial constraint became their biggest problem. They did not have any capital to start with, not even relocation money to migrate to Manila where they saw a bigger potential for growing the business.

“I assessed the people whom I knew but I found no one that could help me because they, if ever, would have had to sell their carabaos just to become a partner. In addition, when I counted the number of friends I had at that time, it did not even reach 100. The business requires thousands of people for you to get rich. So, I had to look for people,” narrates Percival.

During those times, Percival was also having acne problems. He has sensitive skin.

“It’s hard to sell beauty products if you have a face that itself needs skin care,” he quipped. Percival then decided to buy their first set of Nu Skin products to test them first on himself.

When Percival’s acne problems slowly disappeared, he became all the more convinced that Nu Skin is it.

Betting on Nu Skin and their dreams, Percival and Venus decided to borrow money from a 5-6 agent and moved to Manila. They rented a small room in San Andres Bukid which, according to Percival, became bedroom, living room, and dining area all rolled into one.

To be able to come up with the required number of partners, Percival looked outside his circle and fixed his eyes on where there are a lot of people, the street!

Percival walked the streets of Manila, approaching people and telling them of the great business opportunity they can get from Nu Skin. He talked to everyone, from the people who sit beside him in the bus or in the jeepney to mall goers and everyone that are willing to listen to him.

“I was never ashamed or scared because I knew what I was offering and sharing them was an opportunity that could make them rich. I knew I had to do it if I want to someday lead a comfortable life. The product was only secondary but, of course, it helped a lot that I was selling very high quality products,” he continues.

Their first customer came when a 50-year-old mother recommended her daughter to become a business partner for Percival and bought his products while the second one literally dropped into her when Venus stepped into her calling card.

It took the couple five months of hard work of seeking partners and convincing people before they received their first biggest commission, P70,000. On their sixth month, they were able to move out of their cramped room to a three-bedroom apartment in Las Piñas.

On his seventh month, the couple was able to acquire their first car, a Ford Lynx and on the ninth month, Percival already tasted his first P1 million commission. When his friends and family saw the couple’s transformation, they realized that there was indeed a potential for financial freedom in what Percival was offering. They also became the couple’s partners, and the business grew even bigger.

Seven years later, the couple’s earnings have reached into the seven-figure a month territory. They have also received the Blue Diamond Award, one of the highest given by Nu Skin to dealers/distributors. Percival and Venus altogether have built a 5,000-customer base, 60 percent of whom have repeat orders.

From toiling the rice fields in Quezon, the couple are now living in a plush condominium in Makati and have acquired two more vehicles. They have also ventured into real estate business while continuing to work on growing their Nu Skin network.

Most of all, according to Percival, they are now able to help other people. Now, they are sending three scholars to school, while three have already graduated.

A matter of quality

Although Nu Skin is priced for the A and B markets, it is not difficult to sell it, according to Percival.

“It is not an issue of price; it’s an issue of whether a person needs the product,” he explains. “The price only assures the quality of our products; otherwise, the high-end buyers can sue us if Nu Skin does not live up to their standards.”

According to Percival, his training in Nu Skin provided him personal growth through financial literacy and leadership, aside from giving him time and financial freedom. Unlike other dads who usually missed their children’s momentous events, he and his wife can take the children to and from the school every day without worrying about office schedules and workloads. It also gave them the means to help other people by giving them an opportunity for growth through their company, and by giving out to the church and charities.

Today they are concentrating on expanding the business and reaching people locally and globally. The young couple plans to retire in five years and are now concentrating on passing the business to the next generation of distributors, even to their children.

As parting words, Percival advises that if people want to make their dreams come true, they only need to make it happen.

“Skills and educational background are just secondary. The biggest challenge is setting a clear goal and pursuing it,” he says.

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