Nu Skin: 10 successful years in the Philippines and counting

Nu Skin: 10 successful years in the Philippines and counting

By Dinna Chan Vasquez

After 10 years in the Philippines, global beauty and wellness direct-selling company Nu Skin has 7,000 active distributors in its sales force.

This is the strength behind the company’s over $1 billion in sales and operations in 48 markets, including the Philippines.

Melisa Tantoco-Quijano, Nu Skin’s president for Southeast Asia, says distributors in the country come from all walks of life but have one thing in common—a fervent passion for entrepreneurship and a goal to succeed.

“Nu Skin is not just looking for numbers. We want entrepreneurs who are committed to making their businesses succeed and who believe in the company’s products,” she says.

Quijano says it is also impressive that Nu Skin has a notable number of male distributors, a Philippine phenomenon.

She explains that this means being a distributor is not just a “sideline,” as direct selling is traditionally looked at, but a regular source of income for the family’s breadwinner.

Another recent phenomenon is the emergence of younger distributors looking for entrepreneurial opportunities.

“In the past, Nu Skin had more distributors in their 40s, 50s and 60s. But now, we have successful entrepreneurs in their 20s and 30s,” says Quijano.

In the Philippines, three distributors recently reached the P20-million sales mark, reaching this milestone in 6 to 9 years.

By the end of 2006, Nu Skin had paid out about $6 billion in commissions globally and had generated close to 600 Million Dollar Circle members since its inception in 1984.

The entrepreneurial spirit is indeed the company’s core as Nu Skin’s goal is to be a “Force for Good” across the globe by empowering people to improve lives with rewarding opportunities, innovative products and an enriching and uplifting culture.

The company operates on the “best” philosophy by showcasing the best people, the best products, the best culture and the best opportunity in the beauty industry to fulfill its ultimate objective of improving lives, says Quijano.

Nu Skin Enterprises Inc., one of the largest direct-selling companies in the world, is comprised of three divisions, namely Nu Skin, Pharmanex and Big Planet. It offers products and opportunities that give millions of people the freedom to live better longer.

Nu Skin Enterprises Philippines Inc. opened on February 6, 1988 and is the 6th market in Asia and the 23rd market worldwide to sell Nu Skin and Pharmanex products. Other Asian markets include Brunei, China, Hong Kong, Indonesia, Japan, Macau, Malaysia, Singapore, South Korea, Taiwan and Thailand.

Quijano, who joined the company in 1999, previously held the position of Vice President of Market Service for the company’s global Distributor Success Organization. She has also served as regional director for Southeast Asia, general manager for Nu Skin Malaysia and Nu Skin Thailand, as well as regional marketing director.

Prior to joining Nu Skin Enterprises, Quijano, a business management graduate of Ateneo de Manila University, held management positions for the Asian operations of Tupperware, Sara Lee Direct Selling Asia and S.C. Johnson & Son Inc.

According to Quijano, Nu Skin owes its success to its outstanding distributorship network and the impressive array of premium quality products that combine the best of science and nature using the finest ingredients available.

Quijano explains that Nu Skin delivers the promise of being the best by substantiating key benefits through clinical trials.

Nu Skin is well known for specialty skin care lines such as the Tri-Phasic White System, Nu Skin 180 Skin Therapy System, Nu Skin Clear Action System, Galvanic Spa System (a global bestseller) and Tru Face Targeted Treatment, all of which cater to specific skin conditions and types.

Epoch is a partnership with world famous ethnobotanists and dermatologists to develop products for skin care that are a combination of modern science and traditional botanical solutions “borrowed” from indigenous people. This line is very popular for the Glacial Marine Mud, which rids the skin of impurities.

The Nutricentials exclusive skin care range maximizes Nu Skin’s expertise in research and development for intelligence nutrition for skin in a pure and concentrated form while Scion products are designed to meet essential daily needs and can be used with Nu Skin’s more specialized premium products.

Nu Skin’s Body Care line consists of products that contain mild cleansers, products which exfoliate and rich lotions to moisturize.

Pharmanex’s nutritional supplements, which include the very popular LifePak, target specific needs for a customized supplementation program that best fits an individual’s health and fitness needs.

The company has also introduced a new technology called The BioPhotonic Scanner 2 (S2). It is a state-of-the-art tool that can measure the efficacy of health supplements and is the world’s first immediate non-invasive method of measuring antioxidant activity in the body based on Nobel Prize-winning technology.

Nu Skin also aims to help malnourished children through the Nourish the Children initiative via a nutrient-dense food called VitaMeal, which contains food ingredients that provide the right amounts of calories, proteins, fats and carbohydrates.

Quijano says the company’s culture is that once one becomes successful, it is time to help others and she is not just paying lip service when she says this.

To help a sick child get open-heart surgery in Thailand through the Nu Skin Southeast Asia Children’s Heart Fund, Quijano donated her frequent flier miles so that the child and her parents could fly to Bangkok. The program, in partnership with a group of Thai doctors, seeks to reduce the long waiting list of heart patients in need of surgery and treatment.

“Helping others is a Nu Skin value that we encourage among our distributors and for surgery and treatment under this program, we actually ask for donations from them,” says Quijano.

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